Stefan Tornquist is an experienced entrepreneur, new media researcher and business manager. He's built a reputation as a thought leader in online marketing, as well as essential business issues, such as how to approach marketing and branding in an economic downturn. Stefan has authored dozens of reports across a wide range of online marketing tactics.
In February of 2010, Stefan joined Econsultancy as research director for the US and was promoted to Vice President, Research (US) in April of 2011. Econsultancy is a subscription-based online publisher and community with offices in London and New York. With over 100,000 global members, it offers best practice reports, analysis and insight into the business of digital marketing and e-commerce. Econsultancy also trains more than 3,000 people each year via public and custom in-house trainings. Its teams in the US and UK run more than 100 events, ranging from roundtables to large conferences for 1,000+ delegates.
Tornquist is frequently quoted in the trade and business press. His commentary has been featured in the Wall St. Journal, Business Week and AdAge, as well as virtually every industry outlet. He's been a guest on CNBC's Street Signs, National Public Radio's Studio 360 and is a regular contributor to YourBusinessChannel out of the UK. Stefan maintains an active speaking schedule and has been a featured or keynote speaker at more than 100 corporate and industry events, as well as hundreds of webinars and virtual events. He's a member of the Internet Oldtimers Foundation and serves on its Membership Board.
Prior to joining Econsultancy he spent five years with MarketingSherpa, a respected publisher of marketing case studies, industry benchmarks and primary research. In that capacity Stefan became the chief spokesperson for the company, leading its conferences and representing MarketingSherpa at numerous industry events. Coverage areas included email and search marketing, social media, ecommerce, business to business, marketing with video, Web 2.0, viral and marketing paid subscriptions.
Earlier in his career, Stefan co-founded Bluestreak, the pioneering rich media company that became a key marketing infrastructure provider. Bluestreak was the first to offer advanced, rich media ads that could expand across the page, play music and video, or even allow for secure purchases through the ad itself. Tornquist served as director of marketing, successfully branding and naming products that were being invented on a weekly basis. Bluestreak thrived through the boom and bust years, expanding into ad serving, marketing services and database marketing. In 2007, the company became part of the Isobar digital marketing network after its acquisition by Aegis.
In past lives, Tornquist consulted in marketing and PR, ran a local newspaper, tested children for the military, taught college-level political science and spent time as a semi-professional actor. He started his working life as a social worker focused on the care of adults with mental illness. Stefan received his MA in Political Science from the University of Rhode Island and his BA from Goucher College.